The Telegraph Outdoor Adventure & Travel Show

Brunton Logo primus-logo-2x

23rd February 2015

The Telegraph Outdoor Adventure & Travel Show is the UK’s largest exhibition for adventurous people, this year it took place on 12 – 15 February 2015, at London’s ExCeL.

This year Strong Roots were asked to support Rosker the UK distributer of Swedish stove brand Primus and US brand Brunton, with the design, build and staffing of their stands. 

The buildup to the show starts a year in advance with plans, designs and decisions being made about what the aim of the event is.


Primus' message was to take the fear out of fire. The aim being to demonstrate how safe liquid fuel and gas stoves are. We designed a demo table where we could safely fire up 

IMG_5329_2all stoves with no risk to the observing crowd. This proved to be a crowd draw with the stoves being lit around every half an hour. The rest of the stand was displaying a huge selection of the Primus range as well as their new winter gas. For the stove geeks out there, we also had the 002 limited edition Omni Fuel stove on display (only 999 were made) We also had the No.97 Meths stove on display which was a great conversation point for many owners or people commenting "my dad still uses his". 

Our team (Skippy, Dean and Jake) were joined by Elena, the European Sales Manager for Primus, her knowledge proved invaluable for the visitors to the show. 


IMG_5290_2Brunton's brand focus was to 'Power Forward' and 'poining you in the right direction since 1894'. 

With the ever increasing demand for power from our phones, tablets, GPS etc. Brenton's portable power products offer you the on-the-go power in a robust and durable manner. They were demonstrating these products at the show. 

Along side this and with their standing in navigation, we set up a map and compass table to train and demonstrate navigation skills to visitors to the show. From the basic compass, Truarc 5 to the top end surveying compasses. This created some great discussion around the need for compass and the mistakes people make.



Alan Hinkes the only Briton to have climbed all fourteen 8000m peaks, popped by the stand to show us a thing or two about navigation, a wise man.

Over the 4 days we spoke with thousands of attendees, offering a hands on experience to the products and an awareness for compass and stove mistakes.